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Size guide

How big is it, really?

Every size we print, drawn to scale against each other

Millimetres are hard to picture. Each size below is shown at its true size relative to the others, with something real to compare it against. For an exact check, hold a ruler up — the measurements are the honest finished size after trimming.

Posters

Large
198 × 285 mm
a school exam sheet
Half
198 × 139.5 mm
a paperback, turned sideways
Quarter
96 × 139.5 mm
a large postcard

Photo formats

4R photo
102 × 152 mm
a photo studio print
Polaroid
89 × 108 mm
an instant camera photo
Square
96 × 96 mm
an Instagram post
Photo strip
50 × 200 mm
a photobooth strip
Bookmark
50 × 139.5 mm
sits inside a book

Collages

Several photos printed together on one large sheet, then framed or pinned as a single piece.

Collage of 6
198 × 285 mm
each photo about 95 × 91 mm
Collage of 9
198 × 285 mm
each photo about 62 × 91 mm

Why the sizes are not exactly A4 or A5

A4 and A5 divide a sheet perfectly, leaving nothing spare. We print slightly smaller than that on purpose, so every print can be trimmed with a few millimetres of artwork to spare on each edge. That margin is what stops a thin white line appearing along the side of your print. We would rather give you a print a few millimetres narrower than one with a white sliver down the edge.

Paper

Everything is printed on 180GSM glossy photo paper. Thick enough to stand up on a wall without curling, glossy enough that colours stay deep rather than going flat and chalky.

A note on colour

Screens emit light and paper reflects it, so a print never matches a screen exactly. Deep blacks and bright neons in particular land slightly softer on paper. This is how printing works everywhere, not a fault — see our returns policy for anything genuinely misprinted.